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Facebook PPC

The Targeting section of the form is what makes FaceBook PPC worth the investment over many other forms of paid advertising. In this section, you can select which users get to see your ad based upon age, gender, marital status and even the interest users record themselves in their profile. Local businesses get the most out of their advertising dollar by narrowing the demographic to include only those users within their service area. As the target demographic is narrowed, the form adjusts to show the number of users that will be targeted by the campaign.

Google PPC

With PPC you write an advert and select a set of keywords. When someone searches for your keywords your advert will appear. With Google the PPC adverts appear on the right of the page, and sometimes also at the very top. They are labelled 'sponsored links'.

Local Lead Generation

If your strategy for growing your small business in your local market is focused on getting referrals, it can be easy to overlook low-cost tactics for generating new leads. But with a clear marketing strategy in place, you can increase both referrals AND new leads without a big budget.

B2B Marketing

Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments and institutions). It allows them to sell products or services to other companies or organizations that resell them, use them in their products or services or use them to support their works.

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